A veteran-owned medical wellness and med spa brand running three locations across Central Pennsylvania. We handle the website and its ongoing management, local search across all three towns, paid acquisition and social.
Three locations, one brand.
The business
The Other 23 is a veteran-owned medical wellness and med spa brand with locations in Camp Hill, Hanover and Harrisburg. Its services span wellness and recovery therapies, hormone optimisation, medical weight management and aesthetic treatments — with pricing published openly rather than held back for a consultation.
Who they serve
Local clients within driving distance of each location, making decisions quickly and comparing nearby options. That makes proximity, clarity of service and ease of booking matter far more than national brand awareness — and it makes each of the three towns a separate visibility problem.
What the project set out to solve.
These were the objectives the engagement was built around.
Be found in three towns, not one
Camp Hill, Hanover and Harrisburg are distinct local markets. Each needed to surface on its own rather than competing under a single generic presence.
Explain clinical services responsibly
Hormone optimisation, weight management and aesthetics are medical services. They have to be described clearly and carefully, without overclaiming outcomes.
Turn interest into booked visits
The measure that matters is consultations booked, so the site and the campaigns behind it are built around getting someone from curiosity to an appointment.
Build, local search, paid acquisition and social.
Website development and management
Design and development, responsive delivery, service and location pages, and the ongoing updates that keep treatments, pricing and hours current.
Local SEO across three locations
On-page and technical SEO with local search work treating Camp Hill, Hanover and Harrisburg as distinct markets rather than one blended service area.
Google Business Profile
Profile optimisation and management for the locations, so each one presents accurate information where local searchers actually look.
Google and Meta advertising
Campaign setup and management across search and social, aimed at booked consultations rather than traffic volume.
Social media management
Content planning and channel management, keeping the brand visible between visits and consistent with how the clinics present in person.
Service pages built for local intent.
Each treatment area gets its own page, so a search for a specific service lands somewhere that answers it.
More work, and the service behind it.
Brand package, video editing and YouTube and TikTok management for an Urdu platform.
Website, search, paid media and social for a UAE payments technology company.
The service behind this work — content, scheduling and day-to-day channel management.