A licensed overseas employment promoter placing Pakistani workers with employers across Saudi Arabia and the wider Gulf. We rebuilt the website in WordPress and run it as a fully bilingual English and Arabic property, with the technical foundations and content programme behind it.
Who they are, and who they serve.
The business
Al Abbasi Enterprises is a licensed overseas employment promoter based in Rawalpindi. It recruits and deploys Pakistani workers — skilled trades, technical and general labour — to employers across Saudi Arabia, the UAE, Qatar and the wider Gulf, handling the documentation, testing and clearance the process requires.
Two audiences, two languages
The site serves two very different readers at once: Pakistani workers researching the visa process, and Gulf employers assessing a recruitment partner. Every page exists in both English and Arabic — not a translation layer, but a properly mirrored bilingual site with its own right-to-left templates.
What the project set out to solve.
These were the objectives the engagement was built around.
A site that genuinely works in Arabic
Arabic had to be first-class — correct right-to-left layout, its own header, footer and templates, and language pairing search engines can read.
Structure both audiences can navigate
Country and industry hubs, so an employer in Riyadh and a worker researching Qatar each land somewhere relevant rather than on a generic homepage.
Visibility for process questions
The audience searches in questions — visa steps, medical tests, documentation — so the site needed content that answers them accurately.
Build, foundations, and the programme that keeps it growing.
Website development
The previous site was captured in full — every page, image and design token — and rebuilt in WordPress, so the brand carried across exactly while the platform became maintainable.
Bilingual and RTL delivery
English and Arabic pages linked as language pairs, with dedicated Arabic header, footer and post templates, correct text direction and language attributes, and hreflang across each pair.
Technical SEO
Legacy URLs redirected rather than left as 404s, Open Graph images added sitewide, canonicals and heading structure corrected, and structured data added across the country pages.
Performance
Render-blocking fonts and icon sets cut back — font variants roughly halved and redundant stylesheets removed — with every icon on the site verified intact afterwards.
Content programme
A bilingual editorial plan built from primary sources, including the governing emigration legislation and official process documentation, published as matched English and Arabic pairs.
Search presence and reporting
Search Console review, a backlink audit with a disavow file prepared and deliberately held until it is genuinely needed, and a Google Business Profile operating plan for the team running it.
What changed, and how we know.
Every figure below was measured on the live site. We make no ranking or traffic claims — those depend on factors no agency controls.
Lighthouse mobile SEO score on the live site
Largest Contentful Paint, averaged over three matched runs
Pages carrying an Open Graph image, up from none
Country pages emitting Service structured data
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The service behind this build — web and mobile applications, ERP, CRM and integrations.